The World: Sydney - Struggling station appeals for Branson bailout

FBi 94.5FM has hit the headlines in Australia for a campaign aimed at persuading Sir Richard Branson to invest $1 million in the company. The station, which is notorious for breaking upcoming acts, is facing closure due to a slide in advertising revenue.

In an attempt to keep the station open, the campaign, called "ask Richard", calls on listeners to think up creative ways of attracting Branson's attention and encouraging him to part with his cash.

The stunt has quickly gathered attention from major Australian newspapers, including the Sydney Morning Herald, as well as on a number of websites.