The World: Sydney - Tourism Queensland starts $50m creative review

Tourism Queensland has called a review of its $50 million creative account.

The body is looking for an agency to create a new global concept for the brand, and has shortlisted CumminsNitro, McCann Erickson, George Patterson Y&R and the incumbent, Clemenger Harvie Edge.

Tourism Queensland called the pitch after its "the best job in the world" campaign, created by CumminsNitro, scooped a host of awards, including Grands Prix in the direct and PR categories at the recent Cannes festival.

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