The World: Sydney - Wyeth moves brands into Whybin\TBWA\Tequila

Wyeth Consumer Healthcare has shifted a portfolio of its brands from the creative agency 303 into Whybin\TBWA\Tequila Sydney.

The pharmaceutical company has moved brands including Centrum, Recharge, Caltrate and Chapstick into the agency, without a pitch.

The appointment came about after TBWA completed a project for the company towards the end of last year.

Wyeth's media agency, PHD, is unaffected by the appointment.

Jennifer Mason, the category marketing director of Wyeth Consumer Healthcare, said: "TBWA was chosen as their culture is a great fit with our team and they have a fresh approach to our creative challenges."