Yu, who has a background in television and the music industry, previously had stints at Ogilvy & Mather, Leo Burnett and Result Advertising. He started his career at the Dentsu Y&R sub-agency Funtastic. Described by the M&C Saatchi managing director for Greater China, Janice Chan, as a "creative genius", Yu will work on key regional accounts including the skincare and fragrance brand Anna Sui.
M&C Saatchi has appointed JP Yu to replace Maggie Sun as the general manager of its Taiwan office. Sun left the agency for personal reasons.