The World: Tallinn - Omnicom extends PHD offering with Estonian agency

Omnicom is continuing the global rollout of its media agency PHD by opening an office in Estonia.

James Baginski, the founder of Rapp Collins in both Estonia and Turkey, will head the new agency, which will become part of the newly formed Omnicom Media Group Estonia, which also includes OMD Estonia.

Aare Ristal, OMD's former managing director, has been appointed as the chief executive of the group.

The move follows the launch of PHD Portugal in March this year and last September's announcement that Omnicom is developing PHD as a second media network.