The World: Tampa - Super Bowl ad sales unaffected by economic crisis

Ad revenue from the Super Bowl broadcast has hit a record $206 million, despite the problems afflicting the US economy.

NBC sold all 69 spots for the game in Tampa, each one going for between $2.4 million and $3 million.

Anheuser-Busch, which historically takes several spots during the Super Bowl, got the rock-bottom price of $2.4 million per ad. But Dick Ebersol, the NBC Sports chairman, said the brewer had paid more than $100,000 a spot more than it did last year.

NBC refused to allow the People for the Ethical Treatment of Animals to buy a spot because of its sexual content.