The World: Tehran - TRACCS and Shiny Eye launch joint venture in Iran

The Arabian media network Trans-Arabian Creative Communications Services is set to open an office in Iran.

TRACCS Iran is a joint venture between TRACCS and the Iranian agency Shiny Eye Advertising Company. It will serve the non-Arab Middle and Far East.

Haroon Sugich, the TRACCS co-founder and chief operating officer, said: "Our aim is to build the most comprehensive network of professionals in the region from indigenous companies and practitioners."

Ali Jalilvand, the chief executive of Shiny Eye, said: "We have reached a stage in our development that we need a partner that can provide us with a trans-national reach."