The World: Tokyo - Dentsu launches Dof outfit in deal with Frontage

Dentsu has entered a deal with Frontage, the former Sony in-house design agency, to launch a communications design agency, Dof.

The new outfit will be based in Tokyo and will be run by Yukio Ohshima, a former Dentsu creative director and the deputy president and managing director of Frontage since 2002.

Dof will work on integrated communications projects and offer branding services and strategic planning.