The World: Tokyo - Fallon Tokyo beats DDB to VW Jetta and Passat briefs

Fallon Tokyo has been awarded the Volkswagen Jetta and Passat creative assignments following a review. The car manufacturer's other roster agency, DDB, also presented.

Fallon Tokyo won the Japanese VW Golf assignment two years ago when it was added to the roster after a five-way pitch.

Phil Rubel (pictured), the Fallon Tokyo managing director, said: "We're delighted to be able to deepen our relationship with Volkswagen Japan.

The sedan category is a significant segment that VW is preparing to address with these new models. We are going to help it make Jetta and Passat significant competitors in this sector."


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