The World: Tokyo - Former Sony manager Nozoe to head up I&S BBDO

BBDO Worldwide has named the former Sony senior manager Yuki Nozoe as the president and chief executive of its Japanese operation.

He succeeds Kazuhiko Sanka, who has held the post at I&S BBDO for the past seven years.

Nozoe, a former co-president of Sony Pictures Entertainment, more recently served as a director and an executive officer at Vodafone Japan.

Andrew Robertson, BBDO Worldwide's chief executive, said: "Yuki's background in wireless and branded entertainment, combined with his strong global experience and entrepreneurial skills, makes him a unique choice to lead our Japanese agency."