Called SankoGrey, it will work on existing Sankosha and Grey clients.
Teiji Kawamura (pictured), the president and chief executive of Sankosha, said: "There's a new wind in the advertising industry of Central Japan. This environment has created the need for a more international vision for the region's business development opportunities. Local private and public sectors now expect high quality branding and innovative communication development. We hope to offer this in the Nagoya area."