The World: Tokyo - Heineken hires SSF to creative business after review

Heineken has hired Saatchi & Saatchi Fallon Tokyo for its creative business after a review.

Other agencies understood to have pitched for the account include Grey, Dentsu,Hakuhodo and the boutique agency No Problem.

Heineken International called the pitch for its flagship brand in September.

The brewer has only a small presence in Japan. According to research by Euromonitor, the brand accounted for just 0.1 per cent of the market in 2007. It continues to be dominated by the domestic players such as Asahi and Kirin, which both hold a market share of close to 35 per cent.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content