The World: Tokyo - Initiative Tokyo to be folded into sister agency

Interpublic is planning to fold Initiative Media's Tokyo office into that of its sister agency McCann Worldgroup in March.

Initiative, which currently has a staff of six, has endured a troubled period since the departure of the president, Rob Fitzgerald, for New York in 2006. Following Fitzgerald's relocation, the agency lost its $150 million Unilever business to MindShare and Asatsu-DK.

The blow was compounded by Peugeot Japan's transfer of its media business to Starcom last year. It is thought Initiative staff have been offered the chance to transfer to McCann.

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