The World: Tokyo - Luis DeAnda takes up COO role at TBWA\Hakuhodo

TBWA has named Luis DeAnda as the chief operating officer of TBWA\Hakuhodo. He replaces Gary Wenzel, who is moving to New York to take a senior network role.

DeAnda is the group account director and regional managing director of Media Arts Lab, a specialist unit established to service Apple in China and Japan. He will work with Ichiro Zama, who became the chief executive of the agency in April.

Wenzel said: "Luis is one of those rare talents in our business who is very strategic, a great judge of creative work and very creative in his own right."

DeAnda, who was born in California, previously worked at Publicis & Hal Riney and Rubin Postaer.