Unilever in Japan has split its £120 million media planning and buying account between MindShare and Asatsu-DK. The move dispatches the incumbents Initiative and Hakuhodo.
The account was previously split between Initiative on planning and Asatsu and Hakuhodo on buying.
MindShare will now look after the former, while Asatsu will continue to work on the buying side of the business.
The move follows MindShare's successful pitch for Unilever's £60 million Indonesia business late last year.
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