Unilever in Japan has split its £120 million media planning and buying account between MindShare and Asatsu-DK. The move dispatches the incumbents Initiative and Hakuhodo.
The account was previously split between Initiative on planning and Asatsu and Hakuhodo on buying.
MindShare will now look after the former, while Asatsu will continue to work on the buying side of the business.
The move follows MindShare's successful pitch for Unilever's £60 million Indonesia business late last year.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.png)
