The World: Tokyo - MTV Japan and Shockwave to join forces

MTV Japan and Shockwave Entertainment, one of Japan's biggest entertainment websites, have joined forces to generate more advertising revenue and broaden their reach.

Through the partnership, advertisers will be offered access to a wider audience by driving traffic between the websites and offering a range of products to facilitate advertising across cable, satellite, TV and online. The joint venture will see the development of free online advergames.