The World: Tokyo - Naked hires Shaw and Maezawa to run Japan base

Naked Communications has named Jonny Shaw and Kaz Maezawa to lead its newly opened Tokyo operation.

Shaw leaves Bartle Bogle Hegarty in Japan, where he was the head of planning. Maezawa ends a ten-year spell at Nike, most recently as its brand director. The new office will open with assignments from Sony and Coca-Cola.

Jon Wilkins, a Naked founding partner, said: "Kaz and Jonny represent the dynamic diversity of our global management team and will help us advise our existing clients on this amazing market, while working with Japanese clients both locally and internationally."