The World: Tokyo - TBWA unveils Sato as senior creative director

TBWA\Hakuhodo has appointed Kazoo Sato as its new senior creative director.

Sato joins the agency from Beacon Communications, where he oversaw the creative output on clients including Coca-Cola and McDonald's.

In his new role, Sato will focus on developing TBWA's Adidas account, as well as being involved in new-business development.

Sato joins the agency with immediate effect, reporting to Luis DeAnda, the chief operating officer at TBWA\Hakuhodo.