The World: Toronto - Aegis expands in Canada with Genesis deal

Aegis is expanding its presence in Canada via the acquisition of Genesis Media, the country's leading independent media agency.

Aegis claimed the deal would give it a strong presence across the country's three main centres - Montreal, Toronto and Vancouver. Genesis will become part of the Vizeum network.

Founded in 1992, Genesis offers a diversified service that includes customer relationship marketing, digital, direct and data analytics.

Robert Lerwill, the Aegis chief executive, said: "Adding Genesis to our existing business will create a bigger and better proposition for domestic and international clients alike."

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