The World: Vancouver - Reingold hired by Blast Radius as creative chief

Blast Radius has appointed Chip Reingold as its new global chief creative officer.

Reingold joins the Wunderman network agency from Publicis Modem in San Francisco, where he held the role of executive creative director.

At Blast Radius, Reingold will be responsible for working on accounts including Nike, EA and Starbucks, and will report to the agency's chief executive and founder, Gurval Caer.

Reingold has spent the majority of his advertising career with Digitas, where he held positions including senior vice-president of Digitas Europe. He has won a number of key industry awards, including a Cannes Cyber Lion.