Vanoc, the organiser of the 2010 Winter Olympic Games, is facing a struggle to sell $12 million worth of outdoor adspace ahead of the event.
The organiser bought $40 million worth of adspace to stop non-sponsors placing ads in the vicinity of the venues.
But the recession has sparked fears of a raft of unpurchased inventory when the Games begin, causing Vanoc to invite US companies and non-official Olympic sponsors to purchase space.
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