The World: Vienna - MediaX sold to WPP's Mediaedge:cia by Erste Bank

WPP's Mediaedge:cia has acquired the Austrian media agency MediaX from Erste Bank.

MediaX handles all of the media buying and planning for Erste Bank, as well as the leading telecoms provider One. The agency has 12 staff that will move across to MEC Austria.

Sybille Blumel, the former managing director of MediaX, will take on the role of client services director, and will report to Andreas Klemen, the managing director of MEC Austria.

Helmut Hager, the group marketing chief of Erste Bank, Central and Eastern Europe, said: "With the increasing internationalisation of our business, Erste Bank is now looking to focus on its key competencies."