The World: Vilnius - ZenithOptimedia hires Saulius Grigoravieius as MD

In a bid to strengthen its presence in the Baltic region, ZenithOptimedia is appointing Saulius Grigoravieius, the former head of Carat Lithuania, as its managing director.

The Lithuanian office was opened last year in collaboration with its sister media network Starcom. The ZenithOptimedia operation has a client list including Nestle, Electrolux and British Airways.

Andras Vigh, the chief executive of ZenithOptimedia for Central and Eastern Europe and the Middle East, said in a statement: "The appointment is a major step for us in the Baltic region. It signals our strong intention to strengthen and build our presence. The experience he brings will strongly improve our offering."

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