The World: Warsaw - Eurosport unveils its Polish website to build loyalty

Eurosport has launched a Polish website in an effort to expand its international online presence.

The site will have seven dedicated journalists covering sports news, and will include a results and information service, TV streaming potentials, web-based communities and user-generated content.

Laurent-Eric Le Lay, Eurosport's president and chief executive, said: "Our relationship with Poland is very strong. The launch of this site will bring us even closer to our passionate Polish fans, and is yet another demonstration of the international digital initiatives Eurosport will be implementing in 2009."