The World: Warsaw - Havas debuts Polish sport and entertainment arm

Havas Sports & Entertainment, the sports marketing and entertainment branch of Havas Media, is launching in Poland.

The agency will offer services focusing on sports and entertainment strategic consulting and planning, activation, rights managements and corporate hospitality.

Jerome de Chaunac, the chief operating officer of the Havas Sports & Entertainment Network, said: "The Polish market is very promising and growing quickly thanks to major upcoming events such as the European Basketball championship in 2009 and the Uefa Euro Football Championship in 2012."