The World: Warsaw - Scholz & Friends wins telecoms creative account

Scholz & Friends Warsaw has won the advertising account for the Polish telecoms company Netia.

The company, Poland's largest independent fixed-network provider, has briefed the agency to provide it with a fully integrated advertising strategy.

Netia said Scholz & Friends won the business on the basis of "its creative concept and innovative media ideas".

Ingmar Janson (pictured), the managing director of Scholz & Friends International, added: "We are proud to welcome a high-calibre new customer in Netia.

We are particularly pleased about the exciting task of supporting it in competing for the leadership of the Polish telecommunications market."