World: Washington - Crispin Porter & Bogusky takes $175m Miller

SAB Miller is consolidating its $175 million Miller Lite account into Crispin Porter & Bogusky.

Last year, the brewing giant instigated a new roster strategy, whereby agencies pitched against each other for every creative brief.

The roster included Ogilvy & Mather, The Martin Agency and Wieden & Kennedy, all of which have been removed from the list. However, W&K will still create work for Miller's High Life brand.

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