The World: Washington Kellogg makes a move to head off $1bn lawsuit

Kellogg is close to an agreement that would head off a $1 billion lawsuit against it over alleged unfair and deceptive practices in marketing food of poor nutritional quality to children.

The company will impose new limits on its marketing after legal moves by two US consumer groups, the Center for Science in the Public Interest and the Campaign for Commercial-Free Kids.

They have been threatening to sue Kellogg and Viacom since January 2006.