Tourism New Zealand has appointed JWT/Assignment to handle its £25 million advertising account after a review, which also included DDB, Collenso BBDO, TBWA and Saatchi & Saatchi.
The agency will be asked to continue the "100 per cent New Zealand" campaign, created by M&C Saatchi.
George Hickton, the chief executive of Tourism New Zealand, said: "We are looking forward to increasing the country's international profile."
With the combination of an extensive worldwide network and great creative we are looking forward to expanding our tourism industry and increasing the country's international profile."
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