The World: Wellington - US green crusader forces NZ retailer to drop ad

Erin Brockovich, the US environmental crusader, has forced a New Zealand retailer to drop an ad she claimed was insulting to women.

Brockovich, who inspired an Oscar-winning movie, which starred Julia Roberts, was angered by an ad for the appliance retailer Bond & Bond, which said: "Government says fridges are better younger. Just like women, really."

She is currently fronting ads for Noel Leeming, the country's largest electronics retailer and Bond & Bond's "sister" company.

After expressing her "outrage and disappointment", Bond & Bond agreed to stop running the ad. The company apologised and claimed that the ad was meant to be cheeky and irreverent.