The World: Wiesbaden - Panasonic hands Vizeum European media brief

Vizeum has been awarded the £32 million media planning and buying account for Panasonic's consumer, business and mobile products across Western Europe.

The agency pitched against Universal McCann, ZenithOptimedia, Starcom Motive and Mediaedge:cia to secure the brief. The pitch was handled by Effective Media Management and the account was previously split between Initiative Media and Universal McCann.

Vizeum's brief is to develop a brand and communications strategy based on what motivates consumers to buy electronic goods.

The business was awarded from Panasonic's European marketing headquarters in Wiesbaden, Germany. The account will be managed by Vizeum's London headquarters.

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