- The pop music portal, Worldpop, has launched an ad campaign through youth agency Magic Hat.
The ads, which form part of a £1.5 million cross-media marketing campaign, will break next week.
The campaign will kick off with a series of teaser fly posters, comprising visuals depicting a series of thought-provoking hand to ear images. Radio ads and postcards in teen press titles will follow next month.
The campaign will be supported by an intensive PR campaign.
Worldpop was founded by former Radio 1 DJ Peter Powell, and Russ Lindsay, ex managing director of Arista and Rhythm King record labels, amongst others.