World's talking about: The Most Dangerous Town On The Internet

The few examples of good content marketing tend to succeed through humour or by providing useful instructions.

Brands that put their faith in informative films are generally rewarded with the kind of indifference that greets a Johnny Borrell solo album. Not so for Norton, the anti-virus software brand, which has created a documentary series with Grey San Francisco about the shadowy world of the internet. There are one or two moments when the on-brand messaging becomes a little heavy-handed and you could say exploring the darkest corners of the web is a cynical way to sell security software, but it’s far from uncommon and, in this instance, far from dull.