World's Talking About: Facet City

When he’s not inflicting earworms such as My Humps on the world as part of The Black Eyed Peas, evangelising about technology or appearing as a judge on The Voice, Will.i.am apparently indulges in car design. As well as appearing in an ad for the Lexus NX, he has designed a one-off version of the model. Oddly – and unlike the other, more innovative executions in Lexus’ "amazing in motion" campaign – the latest spot does not stray far from the established car-ad formula. There’s even the obligatory gawping scene. Still, Will.i.am’s involvement has already garnered a fair bit of earned media and ensures the campaign won’t get ignored.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE