World's Talking About: Hälloween

Ikea Singapore and Bartle Bogle Hegarty have come up trumps for Halloween. In a bid to promote its extended hours (11pm, if you happen to be in the area and need some affordable homewares), the retailer has released an online film spoofing the Big Wheel scene from The Shining. And it’s great. The ad is expertly shot and packed with nods to Stanley Kubrick’s horror classic. Little wonder that it has proved such a hit online (it’s pushing four million views on YouTube after nine days). The spot follows the brand’s "bookbook" ad, which has more than 12 million YouTube views. It looks like Ikea has a (flat-packed) formula for viral success.

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