When Peta wants to make a point, it doesn't hold back.
So it is with a new ad comparing the mighty sexual performance of a vegan with the disappointing efforts of a meat-eater. Not content with painting the carnivore as a two-pump chump, Peta then has an air-conditioning unit fall from the sky and crush him as he makes the walk of shame from his girlfriend’s house. Peta claims the ad was declared too steamy for the Super Bowl. Still, the headlines have ensured a healthy online audience and press coverage, even if it pales in comparison with the 100 million people who will be watching this weekend’s American football extravaganza.