We all know the future of advertising is ideas that do good in the real world. We know this because futurologists, thought leaders and other impressively titled executives won’t stop banging on about it. But seeing it done for real is a different thing altogether. So back-pats for the French supermarket Intermarché and the creative agency Marcel for their "inglorious fruits and vegetables" campaign. Marcel was briefed to create a campaign about food waste. It came up with selling at a discount the misshapen veg that normally gets binned by farmers and has created some amusing press ads making a virtue of their deformities. Simple yet brilliant and effective. Read more at davetrott.campaignlive.co.uk.
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