In December 1984, Newsweek declared the 12 preceding months as "the year of the yuppie". Peugeot’s "the bombardier" ad for the 205 GTi – which was released that year – fit the times like a glove, featuring a James Bond-like character who escapes the bad guys and gets the girl. Thirty years on, Peugeot has remade the spot with a new car, the 208 GTi, and more spectacular effects. It is a feast for the eyes, and the amount obviously spent by Peugeot says much about how seriously brands take online advertising these days. But even with the CGI and a knowing tone, the ad’s heavy-handedness and dated values still elicit a slight cringe.
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