Northern European toilet humour has provided most of the turkeys at
this year’s Cannes festival.
A German spot for Asgaard beer, which has a Viking horn as its logo, was
The commercial shows a German couple in bed. The man is reading a book
about Vikings which excites him enough to make the sheets rise up around
his groin area. His wife becomes interested in what he is reading, grabs
the book and the same thing happens again with the rising sheets. The
endline is: ’Asgaard. Good for your horns.’
A Slovenian laxative is demonstrated by pouring it into a bucket full of
of champagne bottles - all the corks spontaneously pop out of their
But perhaps the depth of bad taste came from a Finnish spot for
Vuokkoset sanitary towels. It takes the familiar form of a laboratory
test, until a woman picks up the glass of blue liquid used for the
demonstration and drinks it. She already uses Vuokkoset.