WPP agencies launch paid content joint venture

Two WPP Group agencies, 24/7 RealMedia and Schematic, have combined to launch a paid content venture, with the aim of creating a network of publishers that will share a pool of revenue.

The Content Project: WPP agencies launch paid content venture
The Content Project: WPP agencies launch paid content venture

Called the Content Project (TCP), it will launch in the first quarter of 2011 and has been in development since earlier this year.

News of the venture comes three weeks after Sir Martin Sorrell, the WPP chief executive, said paywalls were "essential" for publishers.

The idea behind the Content Project is that users pay a fixed fee each month, giving them an electronic wallet, to access a pool of content. The fee is then shared out between the media owners rather than paying one fee to a single company.

Continue reading this post on The Wall

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content