WPP agencies scoop Legal & General brief

Legal & General, the financial services group, has appointed the WPP agencies J Walter Thompson London, Wunderman and Mindshare to handle its creative and media business.

Legal & General: ‘next level’
Legal & General: ‘next level’

Periscopix, the Merkle agency, has been selected to work on paid search and programmatic display.

Engine, Iris, OMD, Fundamental Media and Jellyfish, a digital marketing agency, were involved in the pitch process.

Legal & General called the pitch in January, saying that it wanted to take its brand and marketing "to the next level". The process was handled by Oystercatchers.

Legal & General has been working with a number of media and ad agencies, including Bray Leino.

Dominic Collins, the group chief marketing officer at Legal & General, said: "Connecting with our customers has never been more critical.

"I am excited about working with WPP and Periscopix to bring our stories to life in a relevant and engaging way."


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