WPP challenges Govt review

The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers.

National Trust: included in notional implementational briefs as part of the Government’s pitch
National Trust: included in notional implementational briefs as part of the Government’s pitch

Sir Martin Sorrell’s group, home to the media buying incumbent, M4C, has raised issues regarding the eight-month process, led by the Crown Commercial Service.

The review was split into three core components – RFPs, presentations and pricing. It is not known which part of the process Sorrell and his team are disputing.

The written element comprised questions focused on operational issues. The presentations included four half-hour notional implementational briefs for the National Trust, VisitBritain and Public Health England. Ebiquity is believed to have advised on the pricing submissions.

A Cabinet Office spokeswoman said: "The Government’s media buying contract has not yet been awarded. The procurement is subject to a legal challenge, which we are working to resolve as soon as possible. We have followed robust procedures throughout the process, including engaging fully with suppliers, customers, trade bodies and private-sector organisations.

"Our approach was designed to ensure the best possible competition from suppliers and will deliver the best deal for taxpayers."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content