WPP falls in rankings of largest holding companies

WPP was the only holding company to see a year-on-year decrease in its overall UK billings by both media and advertising in 2015.

WPP chief executive Martin Sorrell
WPP chief executive Martin Sorrell

Publicis Groupe overtook WPP to become the second-largest holding company according to UK advertising billings, with £859 million, a 3.4 per cent jump compared to 2014.

WPP fell to third place on the table, with UK billings down 1.6 per cent year on year to £831 million.

Omnicom took the top spot as the largest holding company in the UK by advertising once again, with billings up 11.6 per cent year on year to £993 million. 

Ranked by media, WPP was the largest holding company in the UK in 2015 with £2.8 billion in billings, but that was a 2.1 per cent decrease compared to the prior year.

Omnicom came in second in the media rankings, with billings up 7.5 per cent to £1.3 billion in the UK in 2015. 

Campaign compiled these figures based on Nielsen’s 2015 database of agencies.  

Click here for the 2016 School Reports.

Holding companies ranked by advertising
Rank 2015 Rank 2014 Holding company UK Billings 2015 (£m) UK Billings 2014 (£m) Year-on-year % change
1 1 Omnicom 993 890 11.6
2 3 Publicis Groupe 859 831 3.4
3 2 WPP 831 845 -1.6
4 4 Interpublic 565 519 8.9
5 5 Havas 182 192 -5.4
6 6 Dentsu Aegis Network 18 20 -13.2
Holding companies ranked by media
Rank 2015Rank 2014Holding companyUK Billings 2015 (£m)UK Billings 2014 (£m)Year-on-year % change
1 1 WPP 2,828 2,890 -2.1
2 2 Omnicom 1,374 1,278 7.5
3 3 Dentsu Aegis Network 1,155 1,073 7.6
4 4 Publicis Groupe 1,076 961 12
5 6 Havas 393 315 24.7
6 5 Interpublic 355 395 -10.1
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