WPP increases stake in Mindshare South Africa

WPP is to take greater control of media agency Mindshare South Africa after agreeing to acquire another 50% of the company from Ogilvy South Africa.

Sir Martin Sorrell: WPP chief executive
Sir Martin Sorrell: WPP chief executive

Ogilvy South Africa, which is majority owned by its executive team, is a WPP associate.

Mindshare South Africa will become a WPP subsidiary as a result of the deal, and will form part of the GroupM network of companies within South Africa

The size of WPP's stake in the company has risen to around 70%, according to a spokeswoman.

Mindshare has offices in Johannesburg and Cape Town, and employs 96 people. Its key clients include Unilever, Kellogg and LG.

WPP said the acquisition was a further step towards its declared goal of developing its business in the growing economies of Africa, Asia Pacific, Latin America, the Middle East and Central/Eastern Europe.

It employs more than 20,000 people in Africa.