WPP launches major research study

The WPP Group has launched a new research tool to help clients of all its group companies evaluate and develop their brands worldwide. The service, entitled Brandz, evaluates 3,500 corporate and product brands with interviews with 70,000 consumers in seven major markets: the US, Brazil, the UK, France, Germany, Japan and China. WPP's own Millward Brown company developed Brandz, basing it on its BrandDynamics methodology. WPP claims that Brandz is the largest and most in-depth brand research study ever conducted.

The WPP Group has launched a new research tool to help clients of all its group companies evaluate and develop their brands worldwide. The service, entitled Brandz, evaluates 3,500 corporate and product brands with interviews with 70,000 consumers in seven major markets: the US, Brazil, the UK, France, Germany, Japan and China. WPP's own Millward Brown company developed Brandz, basing it on its BrandDynamics methodology. WPP claims that Brandz is the largest and most in-depth brand research study ever conducted.



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