WPP shops collaborate on M&S brief

WPP has asked its creative agencies to submit ideas for Marks & Spencer's 2015 Christmas campaign to help Rainey Kelly Campbell Roalfe/Y&R crack the brief.

Marks & Spencer: RKCR/Y&R handles its advertising account
Marks & Spencer: RKCR/Y&R handles its advertising account

The WPP-owned RKCR/Y&R handles M&S’s advertising account but Campaign has learned that other shops within the network – including Grey London and Ogilvy & Mather – had been asked to put forward ideas.

A spokesman for M&S told Campaign: "Rainey Kelly is our creative agency partner and we have no plans to review this."

In the three months to 27 December 2014, sales in clothing and homeware at M&S dropped 5.8 per cent, while food sales increased by only 0.1 per cent. The declines were attributed to distribution problems, mild weather and aggressive discounting by its rivals.

However, M&S’s fortunes have since improved. It posted a 0.7 per cent rise in clothing and homeware in the first three months of this year.