WPP's Brand Union and Digit team up

The WPP agencies The Brand Union and Digit are joining forces to offer clients brand strategy combined with technology expertise.

Joining forces: Toby Southgate and Laura Simon
Joining forces: Toby Southgate and Laura Simon

The two companies, while not fully merging, will work together on shared global clients including Vodafone, Microsoft and Bank of America.

Initially, the partnership is expected to involve teams from both agencies working together on projects, but is likely to lead to closer integration and a move to a single office in London over the next two years.

Toby Southgate, the chief executive of The Brand Union, said the agency had been searching for a partner that understood interactive design and technology.

Laura Simon, the managing director of Digit, said: "The combination of talented people and complementary skillsets means the thinking and the output for the client has relevance from the outset. The two agencies share the same ambition. These synergies make us a perfect fit."