Two of the team at its agency Rainey Kelly Campbell Roalfe/Y&R, Steve Moss and Jo Finch, have developed the T-Minus website. Created in conjunction with the digital shop B-Reel, the site allows users to build their own awards calendar to remind them of entry deadlines etc. As Damon Collins, the agency's executive creative director, puts it: "No matter how brilliant your work is, if it's not eligible for, or entered into, the competitions, no-one's walking for anything." So no excuse for not winning those top gongs at this year's Campaign Big Awards, then, Damon.
It seems that WPP, the reigning Holding Company of the Year at Cannes, has developed a new weapon in its bid for global awards domination.