WPP's Kinetic takes stake in Dooh.com

Kinetic, the out-of-home WPP agency, has taken a stake in digital experience shop Dooh.com.

WPP's Kinetic takes stake in Dooh.com

The deal, in which WPP has taken approximately a 25% share, will enable Dooh.com to scale at a quicker pace.

The shop plans to grow globally and "remain fully independent", Anthony Ganjou, co-founder of Dooh.com, said. There will be no changes the 12 staff, and the agency will remain in its Hanson Street office "for the time being".

Dooh.com and Kinetic have been working together for the past three years on campaigns for Lynx and Calm, The Sun, and MyTaxi. The agency’s current portfolio of products includes Rush, Rush+, Location and Drive.

Stuart Taylor, chief executive of Kinetic, added: "This area is growing. Digital out-of-home is the main story in out-of-home but few clients take advantage of digital screens. This can be down to time, creative, costs, or not being fully aware of the benefits.

"We can help with Dooh.com’s roadmap for growth and help them develop more products."

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content