Wrangler owner hires Vizeum across EMEA

VF Corporation, the clothing company, has consolidated its media planning and buying business in the EMEA region into Vizeum after a competitive pitch.

Timberland: VF brand
Timberland: VF brand

The agency will work on the Vans, The North Face, Timberland and Wrangler brands. Vizeum already held the Timberland account.

In the UK, Manning Gottlieb OMD previously oversaw the North Face business, and MJ Media held the Vans account. Havas Media has previously worked with Wrangler. 

The pitch process kicked off in March and there was no intermediary involved.

VF Corporation was founded in 1899 and has its headquarters in North Carolina. It also owns brands including Eastpak, Lee and JanSport. 

The company reported a 2 per cent increase in net sales for the first three months of the year compared with the previous quarter.

VF Corporation confirmed the appointment but declined to comment further.